Cook Islands’ most celebrated designer Ellena Tavioni ardently followed her childhood dream to create the unique Pacific design fashion house known today as TAV Pacific.
Stylish and purposeful, TAV clothing is designed in the Cook Islands for all age groups, available locally, internationally, and online.
Most recently worn by delegates to the Pacific Islands Forum, hosted by the Cook Islands, TAV designs are also famous for adorning the Duke and Duchess of Cambridge, William and Kate, during their state visit to the Solomon Islands in 2012.
“The story of TAV belongs to Ellena Tavioni – a Cook Islander who grew up surrounded by the legends, mysticism and exotic flora and fauna that make the fabric of these Pacific Islands. A culture that captured her spirit as it has her family past and present – a dynasty of artists, carvers, sculptors, painters, and poets who have influenced her life since childhood. Their spirit wove into her background the tapestry that became the basis of her fashion label TAV.
TAV is unique. A cottage industry utilising Polynesian patterns – a blend of traditional motifs and modern elements related to the Pacific people – carved onto boards created by the Tavioni family artists.
Block printing, painting and dip dyeing are all hand done using various fabric paints and techniques on the natural fibres of cotton, silk, and linen as well as mixes of Lycra and rayon for perfect drape and design.
This process means no two garments are the same, an artisanal piece inspired by our heritage. Created for you”. tavpacific.com
View the TAV Image Gallery below
